A couple weeks ago I gave a presentation to one of my networking groups, to help educate them on what Grouvia is all about. The purpose of belonging to this group is to expand my salesforce, so it’s important that these people recognize an opportunity for me when it comes their way. In order for them to do that, they need to understand what problems Grouvia solves.
I haven’t been getting much in the way of referrals from this group, so I really worked hard to come up with some compelling content to present, and at the end of the presentation I gave them a 10-minute homework assignment. I provided explicit and easy instructions on how to sign up for Grouvia, create a group, and add two small pieces of content.
Guess how many people got all the way through my step-by-step 10-minute assignment? Go ahead, guess.
TWO. Pretty pathetic, right? Out of 25 people, I think about five people actually bothered to give it a try. Three gave up without ever asking me a single question. One of the people who completed the task is my business partner. The other person who did it is the secretary of the group. So here’s my public thank you to Betsy and Tom for showing some spunk and commitment.
I have come to the conclusion that people will not do *anything* unless you push them. And I mean really push hard. I think in my case it’s because people are afraid of new things, web applications in particular.
Many of the people in my audience are not best friends with the http://www. I would be willing to forgive those people. But I’m talking about the ones who DO have Facebook accounts and Blackberries. This should be easy for them.
Why do they resist?
Have they been fed so many bad complicated ugly web applications over the past 9 years that they expect everything new to be bad, complicated, and ugly? There are many new Web 2.0 apps out there that are outstanding. The problem is they are not ubiquitous. The vast majority of web sites still suck. But when the tides turn, and people start having confidence in the web again, Grouvia will be right there waiting.
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