Begging for Users

A few weeks ago I got a connection with the director of an historical society in the town where my sister lives.  According to their home page they were looking for someone to build their new web site.

Aha!  I thought.  Grouvia is a solution they might want to look at, given that it’s specifically built for these types of groups.

So I sent them an email with an overview of how I could help.  Given my background I could easily build them a nice web site for a good price if that’s what they wanted.  So I offered this options as well.

The director emailed me and we set up a conference call.  The day of the call he canceled.  We set up another one, and he canceled that one.  We rescheduled again.  He just canceled that one also and we’ve rescheduled it for next week.

So far I have already put about 2 hours of my time into trying to get this customer and I haven’t even spoken to him yet.  What I really would like is to understand what their goals are for their site, and determine if Grouvia would be a good fit.  Building a custom web site for them wouldn’t be bad.  It’s not our core business, but we’re a startup, it’s income, and I know he’d ultimately be happy with our work.

Eventually Grouvia will sell itself.  However, I am starting to think that this Begging Process Begging Process is one of the things we will need to do to get early adopter groups to put their sites on Grouvia.  I know this really is marketing – a combination of digital public relations, outreach, blogging, micro-blogging, networking in the physical world and getting the word out there in as many different venues as is possible.  But sometimes I just feel like I’m begging.

These early groups are the ones who will give us the best feedback on Grouvia’s features, help weed out the leftover bugs, and most importantly, provide us with testimonials,  references and case studies.  That is why spending all this time trying to get these early customers is worth it.  Each rescheduled meeting helps me develop my patience, gives me additional time to revise what I want to say, and brings us closer to an actual launch date after which there will *really* be something to sell.

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