Ready or Not, Here I Come

I don’t think I can beat the list of last week’s accomplishments so I won’t even try (but being the type-A entrepreneur that I am, I know I will soon enough).

I worked all Labor Day weekend finishing up the requirements so I could deliver them to the development team, which I did on Monday night. The document is 188 pages long and I’m sure it will take them a couple of days to absorb it all. In the meantime we’re working hard to design mockups to illustrate some of Grouvia’s more complicated features.

We’re continuing to get signups on the Grouvia site, even though I paused the AdWords campaign over the Labor Day weekend. I’m not sure where they’re coming from, but the signups continue to trickle in, at a rate of 1 or 2 a day.

Getting the word out about Grouvia is proving to be a challenge. I Facebook and Twitter every day, I comment on other blogs, I go to networking groups, I keep up with the LinkedIn discussions, I blog twice a week, I do the Google AdWords thing, we got some good media coverage, but the signups are a slow trickle.

I know you’re out there, future Grouvia users! How do I reach you???

The urgent goal now is to get an early alpha release up and running ASAP, get people to start playing with it, then solicit feedback. I’m not sure I agree with my developers’ prioritized list of deliverables; I know they want to do it the way that is most efficient from a system design and coding perspective, but I have to look at the business side.

For example, to me it makes the most sense to approach it like this:

  1. Start with as many of the member features as possible (early alpha),
  2. Build the group site features (alpha),
  3. Add events and group management features (beta).

We can do the mobile device support, advertising, and Grouvia Admin CMS stuff right the end, right before the 1.0 launch. What do you think?

The test is: Can we get that first iteration out by the end of this month? I hope so, and I may need to negotiate with them to get what I want.

I can be very tenacious when I want something… just ask my Mother. But I do think this approach makes the most sense from a business perspective.

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