We had four really big accomplishments this past week.
1. Grouvia Has a New Development Team
Yup, I pulled the trigger. I hired what I thought was the best development team of the bunch and now I can’t look back. I have to trust that I did the right thing and plunge onwards. I did choose a company from India, in a small industrial town near Utter Pradesh. The company’s name is “SmartData Enterprises” and I found them on oDesk.com. I had also invited a handful of firms via guru.com, but I do like the oDesk development features better. I won’t write about those details here, you can check out the sites if you’re interested. (And if you’re doing that don’t forget to look at elance.com as well.)
Hopefully we will sign the contract this week, so I can engage the developers and walk through the requirements with them. The functional requirements are very good, but they’re not super-tight. I could tweak these requirements until kingdom come and still not be happy with them. So now that the train is on the tracks and moving out of the station, I have little time to dicker around with the documentation, and hope the developers will ask the right questions to get it done the way I envision it.
There is something very satisfying as well as terrifying about this. It’s satisfying because we are taking a major step forward (and I’m a big believer in getting things done quickly). It’s terrifying, well… just being in business for yourself can be terrifying so it comes with the territory.
2. Got the Public Web Site (Mostly) Up and Running
This is not a big deal really, but it was time consuming. Fortunately I have HTML/CSS skills and was able to code it myself. Could I have used my time better? Sure, but I also could be $500 poorer if I got someone else to do it, besides not being certain it would be good code and then not having time or inclination to go fix it. At least now I know it’s good, and I practically did it in my sleep.
Having the web site up allowed me to get the next two items accomplished as well…
3. The Users Are Starting to Gather ‘Round
Another cool thing I did this week was to create a Google AdWords campaign. I developed three different ad groups for different personas: 1) Outdoors Types with an existing club; 2) people who are looking for tips on How to Start a Club; and 3) people who just want a new Club Web Site for Free. (The links go to the different landing pages.)
After four days of watching results, my ads in the #2 group are outpacing the others by a mile. Funny thing is I have no idea why. My “Entrepreneur Magazine’s Ultimate Guide to Google AdWords” book states that you should do “split testing” where you always have two ads up at the same time. Whichever one doesn’t do well gets dropped, then you replace the dropped one with a new one and repeat the process over and over. It sounds a little tedious but I can now see why they say that – because you have no idea what people will respond to, you can only guess and test. I am now a believer in the importance of testing your advertising.
Another thing that’s interesting in all this is the signups. We have received 13 signups so far and need to figure out if that’s a good conversion rate or not. Here are the early numbers:
- 5,210 Impressions
- 211 Click-Throughs
- 13 Signups
That’s an overall CTR (Click Through Rate) of 4.05% and a Conversion rate of 6.2%. That doesn’t sound too bad, does it? The bill so far is about $64 so it’s costing about $5 per signup. It doesn’t sound so great when you put it that way. It’s actually not even that good because I know some of the signups did not come from the ads. On the other hand, I also know that the CTR is getting better as I continue to tweak the ads. For example the current best performing ad is averaging a respectable CTR of 4.59%. What this tells me is that I need to improve my conversions by re-writing my landing pages. Test and tweak.
4. Grouvia Issued its First Press Release and Got Its First Article
Last week, we issued a press release announcing the pre-release alpha site. We also reached out to a number of reporters to start to develop relationships as we move forward. Bill Freehling, a reporter at the Fredericksburg Free Lance-Star, liked the story and contacted me. He even wrote an article, which was in Tuesday’s edition of the paper and can be seen on the paper’s web site at fredericksburg.com.
There are signup numbers associated with the press release and the article, but I’ll report on those next week.
I said it was a busy week, didn’t I? And that doesn’t even cover the 349 other little things I was working on.
Happy Labor Day!
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