I have to talk about Twitter. It’s everywhere and it’s driving me nuts.
Everybody, and I mean EVERYBODY is pushing me to get a Twitter account. Apparently my life will continue to have no purpose without it, my business will fail, my marriage will fall apart, Republicans will take over, and on and on.
I have read lots of articles and blogs (but, happily, no tweets) on how great this little tool is. But I have yet to find a compelling argument for why I should spend my limited time “following” dozens (or hundreds) of people’s stream-of-consciousness rants about their pet peeves and kids’ poop schedules, and broken household items. Oh, I know there are useful bits of information being tweeted, but honestly folks, I’m trying to start a business here and I really do not have the time to sift through it all waiting for that pearl of wisdom to drop into my crackberry. I already spend several hours a week keeping up with LinkedIn, Facebook, and a dozen or so blogs I subscribe to. I’m sorry, I have better things to do with my time, and I have to prioritize. And yes dammit — I need at least 7 hours of sleep.
The only hope I have is that those who will be my ultimate competitors are spending half their days twittering and not getting important business-related tasks done. That will give me another edge over them.
I’m OK with that.
P.S. Here’s a salient interview with by Jakob Nielsen (one of my favorite authors) about the value of Twitter. Hear hear.
[Update: You might notice that I actually now have a twitter account (see nav links). As a startup, I’m trying to maximize exposure for grouvia and one reputable source says having a twitter account is crucial. So for the love of my business, I got one, but I have no idea what I’m going to do with it yet and I am still skeptical.]